P.H. Glatfelter chose Gavin as their marketing partner to support their unique communications needs across multiple countries. As an international organization with 10+ global manufacturing facilities, we needed to create comprehensive communications that overcame language and cultural barriers.
Our approach involved on-demand communications support for highly visual documents that shared organizational updates in a clear and easy to absorb manner. We incorporated a tool that allowed employees to give feedback, and aggregated the data into a custom reporting dashboard for communications report outs to the executive team. Now, Glatfelter can assess effectiveness of their communications in real time to confirm that essential updates and corresponding translations are understood and received as intended.