Glatfelter Insurance Company
Glatfelter Insurance Agency, and its division Glatfelter Program Managers, markets its insurance services to brokers as resellers of insurance in key business-to-business industries across the country. One challenge the insurance industry can encounter is noise: All the messages start to sound the same. So, when Glatfelter wanted to break through with a b2b marketing campaign that was unexpected, we gave them a creative strategy that would capture the attention of high-performing brokers and motivate lead inquiry. The Gavin team pulled together our creative forces over a series of brainstorming sessions to develop a standout headline that became the driving force of the campaign: Experience Broker Amplification.
“The ‘Experience Broker Amplification’ campaign has certainly captured the attention of our target broker audiences, and gained our employees’ buy-in. We know that the creative is connecting and driving action. You can’t deny the effectiveness of the campaign’s messaging when inquiries come in asking ‘How do I become a rock star?!’ With sales requests like that, our sales teams get excited. Gavin really delivered a disruptive campaign with standout creative that hit the nail on the head. We’re excited to see how this campaign continues to deliver outcomes.”
DeAnna Halewski – Glatfelter Insurance Group, Vice President Marketing