populations with SNAP.
The new campaign spoke directly answering the question, “Do I Qualify?”
Moving Audiences to Action:
Our 2022 campaign increased performance over previous years.
increase in click through rate for Facebook/Instagram
increase in Google search year over year
increase in form fills
engaged in campaign, reaching new demographics
higher performance Spanish ads
Gavin directed the precisely targeted 2-month campaign focused on reaching underrepresented populations with low enrollment numbers in SNAP with the goal of increasing awareness and driving applications for the program.
phone calls requesting information
SNAP campaign landing page visits
Our comprehensive approach combined with our team’s expert behavior insights guided a successful campaign to connect those in need with important resources.