Food insecurity is an issue for many people. The Supplemental Nutrition Assistance Program (SNAP) provides nutrition benefits to supplement the food budget of needy families so they can purchase healthy food and move towards self-sufficiency.

As more individuals struggle with food insecurity, and enrollment numbers declined due to lack of awareness, our team was enlisted to help connect those in need with SNAP resources. We focused on gaining a deeper understanding of the challenges those in need faced while widening the target audiences from typical nutrition focused SNAP campaigns in the past.

Based on audience demographics, our digital team chose advertising methods that would best reach the target audiences where they consumed and engaged with content. A robust digital campaign with social media advertising was coupled with traditional tactics such as C-store point of purchase signage on digital displays All audiences were engaged with a call to action to visit the Tapestry of Health website to see if they were eligible and to easily apply for SNAP.