A Money-Making Difference

Launching a credit union with greater purpose.

When Community First Fund®, a premier Community Development Financial Institution serving underserved communities put all eyes on launching its very own credit union to expand its mission, Gavin was the agency of choice.

From complete branding, messaging, a fully integrated launch strategy, website development and retail design, our team brought a fresh point of view to ensure representation and reflection of the target audiences’ voice was evident at every turn.

All eyes and ears on the mission.

All attention was on the Community First Fund Credit Union at launch as the new financial institution held its formal grand opening in Lancaster, PA, its very first location. Gavin coordinated the highly attended ribbon-cutting event and subsequent media coverage to put the mission front and center.

Guests included influential voices from the region, including local and national government officials, including the chairman of the U.S. National Credit Union Administration, further affirming the importance of the announcement and inaugural location.

Through strategic media outreach, our public relations team generated dozens of placements, resulting in millions of impressions reaching influencers, stakeholders and potential credit union customers.


Publicity value


Media impressions

An invested approach.

To support new customer acquisition, Gavin launched a fully integrated advertising campaign inclusive of a precisely targeted media blitz in both English and Spanish to make a splash and deliver sustainable brand awareness among the credit union’s target audiences – the underserved and the underbanked.

  • Branch retail marketing
  • Out of home advertising
  • Transit advertising
  • Shopping cart ads
  • Direct mail
  • Radio
  • Display advertising
  • Regional print media “Pocket” ads
  • Spanish-language media advertising campaign