Apple Automotive
Apple has 13 national brand automotive dealerships and sought a digital marketing agency that could take on the complexity of co-op advertising and oversight of 12 national manufacturer brands, all while saving money and achieving greater efficiency for their locations.
Gavin works with each dealer location to manage specific sales objectives for digital inquiries, search and social media, in addition to providing expanded marketing support on communications.
Apple needed to refine their message across the 13 distinct brands held by Apple Automotive. Gavin has helped to reign in the current marketing and ad spend to focus solely on their main DMA. This work has led to a 20% increase in organic website traffic across their dealership network of sites; increasing their website form completions by 116%, while decreasing their overall spend.
To help support these efforts, Gavin created a comprehensive plan that included on-page SEO, local SEO and online directories in conjunction with a robust PPC campaign. We were able to drive a cost-effective solution that enabled each of the brands to showcase their unique offerings while not competing against each other in the marketplace or with national ad spends.
What We did:
- Branding
- PPC
- Display Ads
- SEO
- Lead Funnel Management
- Digital Retailing
- HR Recruitment Campaign
10 Campaigns Over 6 Months Resulted In:
5,702,038
Total Impressions
44,123
Total Interactions
10.59%
Increase in Calls from Website
116.67%
Increase in Form Fills
20.31%
Increase in Organic Traffic
$119,760
GoogleAds Cost for 3 Months
159%
Increase in Website Traffic
117%
Increase in Digital Inquiries
Testimonial:
“In the past, through job boards like Indeed, Career etc. – I could receive 8-10 resumes per month but I’d be lucky if 2 of those were actually qualified. It would seem when I ran an ad – which I made very specific, I’d still get people applying that were servers or painters, nowhere near qualified to be an auto tech. This ad has definitely brought in qualified candidates and I thank you for that. Still need to keep the momentum going….for every couple I bring in, I lose one. We’re working on the turnover and it is getting better, but we still have a long road ahead of us. Thanks again for your help.”
Jody Lowe
HR Recruiter,
Apple Automotive