Gavin works with each dealer location to manage specific sales objectives for digital inquiries, search and social media, in addition to providing expanded marketing support on communications. Apple needed to refine their message across the 13 distinct brands held by Apple Automotive. Gavin has helped to reign in the current marketing and ad spend to focus solely on their main DMA. This work has led to a 20% increase in organic website traffic across their dealership network of sites; increasing their website form completions by 116%, while decreasing their overall spend.
To help support these efforts, Gavin created a comprehensive plan that included on-page SEO, local SEO and online directories in conjunction with a robust PPC campaign. We were able to drive a cost-effective solution that enabled each of the brands to showcase their unique offerings while not competing against each other in the marketplace or with national ad spends.
“In the past, through job boards like Indeed, Career etc. – I could receive 8-10 resumes per month but I’d be lucky if 2 of those were actually qualified. It would seem when I ran an ad – which I made very specific, I’d still get people applying that were servers or painters, nowhere near qualified to be an auto tech. This ad has definitely brought in qualified candidates and I thank you for that. Still need to keep the momentum going….for every couple I bring in, I lose one. We’re working on the turnover and it is getting better, but we still have a long road ahead of us. Thanks again for your help.”
Jody Lowe HR Recruiter, Apple Automotive