Improving Reach through Simplified Connections
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Advanced Metrics, a data collection and reporting software developer for health and human services, chose to work with Gavin on a digital awareness and a lead generation campaign for each target decision-makers within target counties in California affected by California CANS mandate and PSC-35.
In order to reach healthcare influencers in the specific regions, our team developed a campaign strategy and assets for use across other campaigns for greater client ROI and consistent messaging. The objectives we focused on were to craft precise marketing messaging with creative targeting in the California market specific to features and benefits of KIDnet, while reinforcing/introducing Advanced Metrics as a thought-leader and innovator.
The culmination of the strategy and messaging development was a 12-week digital campaign in order to increase conversion in the new market.
• Messaging unique to California market
• Email marketing
• Video development
• Public Relations
• Google Ad management
• Text, static and video ad content
• Target demographic research
• Landing page creation
• Performance reporting
• Strategy consulting
Proof of Performance
88,450+ visits to TakeControlHIV.com
135,052 Ad CTR
106,585 Event Impressions
1,046 Event Clicks