Through understanding target audiences concerns and fears, the Take Control HIV campaign dismantled stigma with precise messaging for each audience segment.
Take Control HIV Campaign Goals
Empower individuals who are living with HIV to seek treatment so they can live long healthy fulfilling lives.
Breakthrough stigma and educate the public on HIV, available treatment, and preventative options to stop the spread of HIV and encourage long term care.
With a unique approach, messaging celebrated diverse personalities and backgrounds to encourage a conversation without fear. Using transcultural messaging, we developed and displayed messaging in a variety of mediums to reach audiences in urban and rural markets, where access to care was most challenged.
“GAVIN has provided excellent services to our HIV ad campaign at every turn. They have been inclusive in their approach at outreach and extremely competent in their knowledge of HIV to further our message (they even went as far as to have their employees on the campaign take HIV 101 courses!). We are truly honored to have them as partners in our efforts to engage people living with HIV into medical care,”
SARA CARVAJAL Take Control HIV, FHCCP HIV Program Manager
Proof of Performance
Take Control HIV continues to be funded by PA Department of Health investments, as leaders continue to see the outcomes of precisely managed marketing messages that are proving their impact on health and wellness.
Grinder Ads CTR Increased from
0.77% to 4.81% YOY
Website sessions increased 242%:
25,835 sessions in 2020 versus 88,443 sessions in 2021
405 clinic and appointment schedules clicked
40% of consumers completed Linkage to Care Form:
A form requesting direct services from the campaign
88,450+ visits to TakeControlHIV.com
135,052 Ad CTR
106,585 Event Impressions
1,046 Event Clicks