In the old days, “brand” meant a type of product. Today, the definition is much broader: A brand is a multidimensional tool, which makes it an essential investment in a competitive market.
Gavin CEO Mandy Arnold spoke with Business Woman on personal brands and branding for your business, and outlined advice for how to set a strong foundation that will help you maintain consistency and empower your brand to take on even the Goliaths of the market.
