Custom engineering and manufacturing leader New Standard Corporation needed an effective website as robust as its offerings. New Standard caters to a variety of core customer segments throughout the manufacturing channel. Gavin guided the company through strategic review of website goals to develop a clutter-free, segmented user experience that motivated new customer inquiry flow and complimented current customer cross-selling.
Equally as important to New Standard was a user-friendly employee portal to ensure greater communications, staff efficacy and team information sharing efficiency. Gavin developed an easy-to-manage custom employee portal built around internal communication processes and executive level goals for employee engagement.
Gavin continues to support New Standard on various marketing needs.