Brand Strategy

More than a pretty face.

Navigate the ever-changing with the guidance of our expert brand strategists.

Breaking through, capturing attention and differentiating requires an evolved approach to how you tell the story of your brand’s core competencies and authentic values through its voice and visuals. This combined with a constant understanding of your customers’ changing point of view provides a brand strategy designed for success.

Brand Strategy Case Studies

CAOLA Case Study

CAOLA

St HOPE Case Study

St Hope Charter School

City of Harrisburg Case Study

City of Harrisburg

HACC Case Study

HACC, Central Pennsylvania’s Community College

Independent Electrical Contractors Association Case Study

Independent Electrical Contractors Association

Martin’s® Famous Potato Rolls Case Study

Martin’s® Famous Potato Rolls

Penn Waste Case Study

Penn Waste

Focus Financial Partners Case Study

Focus Financial Partners

Take Control HIV Case Study

Take Control HIV

York County History Center Case Study

York County History Center

Crispus Attucks Case Study

Crispus Attucks

TrueNorth Wellness Case Study

TrueNorth Wellness

Wyndridge Farm Case Study

Wyndridge Farm

How we approach your brand strategy.

Discovery

Everything begins with a point of view. We guide research, analysis and asset audits to uncover the unique brand characteristics and organizational values that make your brand distinct.

Brainstorming

From years of proof points in our process, Gavin developed its own unique client investigation, called Brandstorming™. Our process digs into the minds of leadership and investigates any halo effects from strategic decision making that hold the power to drive key market positioning when harnessed.

Creative Ideation and Asset Development

Our Creative Team doesn’t work in a vacuum, but rather through a guided process that involves research, audience analysis, conceptual ideation, visual design and review and refinement to validate strategies captured in brainstorming.

Strategy

Our creative strategists are intent in pinpointing the right message for the target audience, giving intense scrutiny to reflection in voice, social norms and factors and influencers in decision drivers. We then visualize strategies into assets so that each audience relates to its purpose and meaning. Our work is an outcome of agency and client partnerships, working together with a shared vision and dedication to achieving our client’s goal.

Vetting and Testing

Prior to launch, we test any newly developed brand approach through focus groups, interviews and surveys to ensure your new brand is hitting the mark.

Launch

We’ll put your brand front and center with those that matter. This is a go-to-market strategy that can include implementation, timeframes, strategic media buys, public relations support, budget allocations and methods for evaluating success ongoing to affirm ROI.

Our Clients

Complete Branding Services:

  • Market Research and Analysis
  • Audience Research
  • Go-to-Market Strategy
  • Audience Persona Development
  • Brand Values and Story
  • Messaging
  • Brand Architecture
  • Visual Identity and Logo Design
  • Tagline Development
  • Trademark Management
  • Brand Guides and Style Guides
  • Brand Communications
  • Content Development
  • Campaign Development
  • Website Management and Development
  • Social Media Strategies
  • Public Relations
  • Digital Marketing

Let us help you evolve
your influence.

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