by Serena L. Spiezio | Branding, Health And Human Services
I hear it in almost every first meeting: “We’re not looking for a full rebrand, just a refresh.” I get why people reach for that word. It feels lighter. Safer. Less disruptive to a board, a staff, a community of loyal supporters who’ve had your logo on...
by Serena L. Spiezio | Agency Updates, Branding, Digital, Integrated Communications
Executive Vice President, GAVIN I’ve spent a lot of years in this industry watching smart, capable teams work against each other without ever meaning to. Marketing wants pipeline. PR wants placements. Digital wants clicks and conversions. Creative wants the work...
by Serena L. Spiezio | Branding, Public Relations
Across the East Coast, manufacturers are facing a new reality: what worked yesterday in recruitment no longer delivers the workforce stability required to grow. Skilled labor shortages, aging teams, and increased competition from logistics,...
by Serena L. Spiezio | News
By Serena Spiezio, Executive Vice President, GAVIN™ As we close out 2025, I’ve been reflecting on the extraordinary work our teams delivered alongside our clients, and what that work revealed about the challenges organizations are facing today. This...
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