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What Is AI Saying About Your Brand? 

What Is AI Saying About Your Brand? 

by gavinadmin | Branding, Finance, Health And Human Services, Public Relations

A few years ago, if someone wanted to learn about your organization, they probably visited your website or asked a friend for a recommendation.  Today, many people skip those steps entirely.  They open ChatGPT, Gemini, or...

GAVIN’s AI Philosophy: Harnessing Technology Without Losing Human Strategy

by gavinadmin | Agency Updates, Branding, Digital, Public Relations, Web Services

Our Position on Leveraging Large Language Models (LLMs) and our Commitment to Innovation. At GAVIN, we believe innovation should strengthen human connection, not replace it. We recognize the power of AI, particularly large language models (LLMs), to enhance efficiency...
Crisis Communications in 2025: What We Learned From Michigan’s Health Center Leaders 

Crisis Communications in 2025: What We Learned From Michigan’s Health Center Leaders 

by gavinadmin | Crisis Management, Health And Human Services, Healthcare, Public Relations

In September, GAVIN partnered with Michigan Primary Care Association (MPCA) to lead a crisis communications session at the 2025 Annual Conference. The presentation focused on readiness, but it also served as a live pulse check. Through in-room polling and real-time...
Building a Brand Identity Beyond Business  

Building a Brand Identity Beyond Business  

by gavinadmin | Finance, Public Relations

Sound View team members volunteered at the Kiwanis Club of Skidaway Island’s annual Pancake Breakfast, which benefits at-risk children of Savannah.   Crafting a public relations plan is about more than communicating a brand’s product and service...
Elevating Your Voice — Executive Visibility Beyond the CEO

Elevating Your Voice — Executive Visibility Beyond the CEO

by gavinadmin | Healthcare, News, Public Relations

When most people think about executive visibility, they picture the CEO. But when it comes to protecting your market share, strengthening internal culture, and reinforcing partnerships, one voice isn’t enough. FQHCs need team-wide visibility—and the confidence to...
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