Shifting Campaign Communications in a Crisis (with Patricia Fonzi)
Businesses and non-profit organizations have modified operations and amended their messaging to reach their target audiences as the COVID-19 pandemic has affected the economy. Patricia Fonzi, President and CEO of Family Health Council of Central Pennsylvania (FHCCP), a non-profit organization dedicated to improving health, preventing disease, and promoting wellness, quickly assessed the pandemic’s impact on the communities served by FHCCP. Her team worked quickly to shift program messaging and safely administer critical services to those most in need under stay-at-home restrictions. In this episode, we talk with Patricia about what led her to FHCCP, alternative social sites the organization is using to share campaign messaging and how this global pandemic will drive future decisions in the health care industry. Note: This episode was recorded remotely during the COVID-19 pandemic.