Forced to Evolve: Virtual Event Planning in a Pandemic (with Macey Ley)
Entering 2020, the events business was booming. Once the COVID-19 pandemic hit, events were postponed, canceled or reworked as virtual events. In this episode, Macey Ley, an independent creative director and event strategist from Atlanta, discusses the ripple effect on the meetings and events industry, how tactics quickly evolved to rebuild events and communicating change. We also talk about the importance of content in a digital world, the role of technology and the future of events.