Serena L. Spiezio Named One of Pennsylvania’s Most Influential Leaders

by Nicole Chynoweth | Agency Updates, Awards, Wins

GAVIN is proud to share that Serena L. Spiezio, Executive Vice President, has been named one of Pennsylvania’s Most Influential Leaders by Central Penn Business Journal and Lehigh Valley Business. The honor celebrates business leaders across the state whose...

“Refresh” Is a Nicer Word for “Outdated.” Here’s What I’d Rather Call It.

by Serena L. Spiezio | Branding, Health And Human Services

I hear it in almost every first meeting: “We’re not looking for a full rebrand, just a refresh.” I get why people reach for that word. It feels lighter. Safer. Less disruptive to a board, a staff, a community of loyal supporters who’ve had your logo on...

Why We Rebuilt Our Website Around One Idea: Working as One

by Serena L. Spiezio | Agency Updates, Branding, Digital, Integrated Communications

Executive Vice President, GAVIN I’ve spent a lot of years in this industry watching smart, capable teams work against each other without ever meaning to. Marketing wants pipeline. PR wants placements. Digital wants clicks and conversions. Creative wants the work...