by Katie Mauldin | Branding, Digital, Health And Human Services, Public Relations
BY KATIE MAULDIN At GAVIN, we approach influencer marketing as a component of a broader communication strategy rather than a standalone tactic. The most successful partnerships happen when creators are aligned with core messaging, audience insights and campaign goals...
by Nicole Chynoweth | Branding, Digital, Finance, Public Relations, Web Services
Financial brands today don’t have a visibility problem. They have a conversion problem. Public relations, digital marketing and content are often executed separately, which makes it difficult to connect marketing activity to real...
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