by Andrew Smith | B2B, Branding, Digital
Old Navy’s 2011 holiday campaign invited “customers to ‘Come fun, Come all’ and experience the secret source of all Old Navy fun—the place where the brand’s quirkiest ideas are born and tested,” a place Old Navy called “Funnovations, Inc.” Sounds like a fun...
by Andrew Smith | Digital
Here at Gavin, we live to excite clients with inventive solutions. And, we believe it’s important to give props to companies both big and small who are doing the same. A great example is Kraft Foods Group. As part of its approach to “agile marketing” — a switch from...
by Andrew Smith | Public Relations
John Buffone discusses the evolution of messaging in the health care industry If COVID-19 taught organizations anything, it’s the importance of being proactive in their external and internal communications practices and maintaining transparency to avoid...
by Andrew Smith | Digital
Creative ways nonprofits use marketing tactics to reach target audiences National Nonprofit Day is right around the corner. On this day, which falls on Aug. 17, we recognize the hard work of nonprofit organizations and their impact on our local communities and around...
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