by Andrew Smith | B2B, Branding, Digital, Web Services
Thinking of rebranding? That will inevitably mean redesigning your logo. While there is no one “right” way to rebrand, new logo designs can cause mild to major audience uproar. Doing so at the right time and in the right way is key to succeeding and maintaining your...
by Andrew Smith | B2B, Branding, Digital
Having a good product is only half the battle. Without knowing who you want to buy it, you risk wasting valuable marketing time and dollars. Getting specific about who your customer is will make you stand out from the crowd and ultimately increase your leads....
by Andrew Smith | B2B, Branding, Digital, Public Relations
So you want to build the best marketing campaign ever with the greatest ROI? Start by making your campaign integrated (read: cross-promotional). When you’re developing an integrated marketing campaign, think through your target audience’s every day. From morning to...
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