by Andrew Smith | B2B, Digital, Web Services
In an age where e-commerce is outplaying the shopping mall, about 70% of customers still abandon their full carts after browsing your website. How do you get them to check out? Retarget them. What is retargeting? Retargeting is commonly defined as “turning...
by Andrew Smith | Public Relations
What do you do when you have a great story to tell, but your emails are getting drowned out by hundreds of other pitches? You pick up the phone. Whether you’re a budding public relations (PR) coordinator or a seasoned industry veteran, pitching stories and resources...
by Andrew Smith | B2B, Digital, Web Services
What does a late 19th-century merchant have to do with modern-day click rates? Everything. Over 150 years ago, a merchant named John Wanamaker noticed that half of his advertising money was wasted. The question was, which half? The decades that followed revealed how...
by Andrew Smith | Public Relations
Publicity is a valuable currency that every business should be trying to earn. If you aren’t investing in a public relations (PR) strategy, your brand is missing out on a great deal of exposure, relationship-building and ultimately, increased returns. Take a moment to...
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