Managing and Creating Your Personal Online Brand

Managing and Creating Your Personal Online Brand

When was the last time you googled yourself? In the digital era we’re in, we’re all becoming brand managers and marketers, not only for our clients, but for ourselves. At Gavin, we support companies with their branding and reputation management efforts daily. We...
Speak Up: Optimizing for Voice Search

Speak Up: Optimizing for Voice Search

You: “Siri, optimize my business for voice search.” Siri: “Would you like me to search the internet for ‘optimize my business for voice search’?” Before you throw your phone across the room, here’s why you should give an olive branch to Siri, Cortana, Alexa or...