by Andrew Smith | Branding, Healthcare
Reaching teenagers and young adults can be difficult in a noisy market — brands are competing constantly for a reputation as the next, must-have app, product or service. This challenge is even further exacerbated for brands seeking to educate and motivate young adults...
by Andrew Smith | Public Relations
There’s nothing sexy about grammar rules. Style guides may be much beloved by authoritarian word nerds, but few others want to debate the proper use of “fewer” and “less than” over their happy hour drinks. But the serial comma, or Oxford comma, has become somewhat of...
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