Maximizing Results Through Consumer Education

Maximizing Results Through Consumer Education

More than 648,000,000 packages were shipped over the last holiday season. That’s an 8% increase over 2014. We all love getting something in the mail, but what we often overlook is recycling what our surprise arrived in — all that packaging! It’s a major dilemma for...
Content Is King, but UX Is Queen

Content Is King, but UX Is Queen

It’s a question we’ve been asked by almost every client. How much content should I have on a page for a website? It’s a question that has been fueled by the SEO mantra “Content is king” for the past few years. Our typical answer is “between 500 and 1,000 words,” which...
Should You Increase Your PPC Budget?

Should You Increase Your PPC Budget?

Maybe you noticed it. Maybe you recently googled something and thought, “Wow, this looks a lot cleaner.” However, I am betting that you didn’t even take a second glance at the right side of the screen, usually filled with ads. Not anymore. Within the last month,...