by Andrew Smith | Public Relations
Public relations isn’t all pitching, pitching, pitching. It’s equal parts monitoring. Why does media monitoring matter? First and foremost, to take notice of when our clients shine in the media. (We like to thank reporters who turn out great stories.) Secondly, media...
by Andrew Smith | B2B, Digital, Web Services
I’m a middle-aged man. Only four years ago, I continued to wield a flip phone. At that time, whether at work or home, my Internet experience was contained to my large desktop screen. As a stubborn creature, I clung to this habit longer than some of my peers, and far...
by Andrew Smith | Digital
At Gavin, we’re passionate about branding. We get giddy when we see new logo designs or brand standards for familiar brands and we love love LOVE helping startups and established businesses in the York, Lancaster and Harrisburg region and beyond create unique voices...
by Andrew Smith | B2B, Branding, Digital
It’s pretty amazing how the majority of market strategy is crafted without ever even taking on the voice of the customer. You know the drill . . . content and tactics that reek of executive team service messages, but are void of the customer’s voice. Filled with what...
by Andrew Smith | Digital
The digital world is constantly evolving to adapt to new web design trends and new methods of communication and interactivity with users. There is a constant need to be the best of the best and to out-shine the competition in a crowded digital space. So what’s the...
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