by Andrew Smith | Digital, Web Services
Type “Google+ is” into Google’s own search bar, and your top results include dead, dying and confusing. Sound familiar? The lack of enthusiasm surrounding G+ has been the problem with Google’s social network for most of its short life. While previous requirements...
by Andrew Smith | Branding, Education, Public Relations
As many of you know, change (big or small) can cause a lot of controversy in today’s digital age. Recently, Penn State took the hit with its new logo design. First, let’s evaluate the situation. The Problem Penn State was in need of a new logo to complement a shift to...
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