by Andrew Smith | Digital
After years of being tagged “The Greatest City in America,” Mayor Stephanie Rawlings-Blake has signed the bill for Baltimore’s new slogan, “Baltimore: Birthplace of The Star-Spangled Banner.” Cue the patriotic music. According to a LinkedIn article by marketing expert...
by Andrew Smith | Public Relations
We can only imagine what happened when Ogilvy & Mather’s creative team pitched Nationwide the “Make Safe Happen” spot. Maybe Nationwide bought into the romance of an ad that would inspire (or shock) families into making immediate changes to protect their kids and...
by Andrew Smith | Agency Updates
Dadvertising and Femadvertising Took on Super Bowl This Super Bowl we saw plenty of advertising doing more than promoting products, they were connecting audiences and building brand affinity through emotion. The softer side of men was a hit in a few spots that got...
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