Trade Shows: Set Up For Success

Trade Shows: Set Up For Success

by | B2B

With trade show season upon us, our director of accounts, Tracey Johnston, is offering up her pet peeves and must-haves for show success. Priority No. 1? It all starts with a clear marketing message. In a professional booth, everything should have a cohesive feel —...

Do You Have a Business Card?

by | B2B, Branding, Digital

Earlier this month, we provided the 411 on all things self-branding. What’s next? It may be time to develop a business card. Traditionally used by employees of a company, business cards are becoming a popular self-branding item for entrepreneurs and job seekers as...
Stand Out with Self-Branding

Stand Out with Self-Branding

by | Digital

This month, our president, Mandy Arnold, spoke with York College students about self-branding. Need a few pointers? Let’s start with some basic dos and don’ts: 1.) Dress for the job you want, and know the culture of your prospective employer. Below are a few great...