by Andrew Smith | Agency Updates
Kent “Battle” Martin is the King of Beer. (And yes, “Battle” is his preferred nickname.) Single handedly approving 30,000 beer labels per year for the Tax and Trade Bureau might make Battle feel like royalty, but how do label designers feel about him? It turns...
by Andrew Smith | B2B, Branding
“Go with your gut” may be good advice when choosing where to grab lunch. But if you’re seeking to position your brand as the leader in its industry, we suggest a bit more forethought. One platform where businesses — and individuals — can get burned by impulsive...
by Andrew Smith | Digital
Crowdsourcing through social media is a common practice among consumers in our digital world. One negative review of a product or brand can shape the opinions of several hundred (or several thousand) followers and fans. On the flip side, social media allows fans to...
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