by Andrew Smith | B2B, Branding, Digital, Web Services
Orange (Pantone 166 C, to be exact) – that’s our choice. In designing a company logo, colors are more important than you might think. Can you imagine McDonald’s with green arches instead of golden? Colors reinforce your brand and influence how customers perceive...
by Andrew Smith | Branding
Southwest Airlines recently posted a video of a flight attendant giving a less-than traditional rendition of the standard pre-flight safety instructions. You can watch the clip in full, but expect more than a few jokes about flying with small children and the “gifts”...
by Andrew Smith | Branding, Consumer Goods
The ability to save hundreds of millions of dollars seems like a no-brainer, right? We’d like to think so. Suvir Mirchandani, a 14-year-old middle school student from Pittsburgh, began a science-fair project studying how his school could save money in its...
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