by Andrew Smith | Branding, Consumer Goods
Who would have thought the iconic slogan “Got Milk?” would ever be replaced? The Milk Processor Education Program dropped the “Got Milk?” tagline and is now changing gears from drinking milk to living milk with the new, $50 million “Milk Life” campaign. Goodby,...
by Andrew Smith | Branding, Consumer Goods
CVS recently announced it will stop selling cigarettes and other tobacco products at its 7,600-plus stores and eliminate all tobacco products from its shelves by October 1, 2014. This makes CVS the first national pharmacy chain to eliminate cigarettes from its...
by Andrew Smith | Digital
So, the big game didn’t live up to lofty expectations of Peyton Manning versus the best-corner-in-the-game. Fortunately, we still watched with anticipation for commercials into the second half. If nothing else, Super Bowl the commercials were unique, and definitely...
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