by Andrew Smith | Agency Updates
Here at Gavin, we ask our outgoing interns to write a letter to their successors on their final day. It’s a way for them to pass the torch and share their newly gained wisdom, and a way for us to see what our interns are really taking from their experience here. After...
by Andrew Smith | Agency Updates
Earlier this week, G-peeps had the fantastic opportunity to go on an exclusive factory tour of Wolfgang Candy. Once named one of the “5 Tastiest Tours” by Food Network, the Chocolate Factory Tour took us behind-the-scenes of one of the oldest family-owned and managed...
by Andrew Smith | Digital
For us, our “truth in branding” mission means being in tune with what the audience is looking for and finding a way to turn consumers into brand enthusiasts. It requires a human connection and telling a story. The recent “Feel Good” Facebook marketing campaign by...
by Andrew Smith | Branding
I’m rereading a book entitled, Relevance: making stuff that matters, by Tim Manners. And there is a specific quote that stuck in my mind as something worth sharing. All too often marketers struggle with how to explain the hardship a brand will experience if its...
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